In the media: You need an email list with the American Council on Exercise

Over at the American Council on Exercise (ACE), I’m quoted in this piece by Carrie Myers on why business owners — even sole proprietors — need email lists.

Email lists and newsletters have gotten a bad rap. How many email newsletters have you gotten that were clearly written grudgingly by their owners, because they thought they had to?

Though you do need an email list and to send out emails at least occasionally, it doesn’t have to be a struggle. One of the things I help business owners do in my book The Exhausted Entrepreneur and marketing consulting is figure out what strengths they can use to make their emails a pleasure to create and a joy to receive.