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In a world where clothing companies constantly claim to be inclusive, it can be hard to tell what is actually inclusive, especially if you don’t wear plus sizes yourself.
Full clothing inclusivity requires carrying up to at least a 12X/size 40 U.S., ideally with a custom sizing option. (And, even more ideally, with options for people who are short, tall or have sensory/mobility needs.) Only a few brands currently meet this standard.
When apparel brands are misleading about their inclusivity, it matters for a few important reasons:
🧥 It increases weight stigma by convincing thin folks that fat folks have plenty of clothing options and don’t need more
🧥 It cynically throws fat folks under the bus in pursuit of profit
🧥 It puts fat folks in the position of constantly having to say “hey, that’s not actually true” and makes us look mean and ungrateful
🧥 It erases fat folks by teaching thin folks that clothing sizes larger than the ones that company carries just don’t exist
🧥 It’s a really crappy, gaslighting, dishonest thing to do
🧥 When you promote companies as “inclusive” that aren’t, you actively make the world a worse place
That means brands that ARE fully inclusive are extra worthy of being celebrated!
Here are 20 plus-size apparel brands that are fully inclusive, from clothing to lingerie to shoes. For fat folks, we hope this gives you more functional and fashionable clothing options. For thin allies, these are the brands to support!
(All sizes and prices are in U.S. measurements unless otherwise noted.)
Largest size: 15X+ (86-88″ bust, 88-90″ hip) and custom measurements
Price range: Around $8-70
SmartGlamour is a body liberation activist’s dream: clothing truly designed for ALL bodies, custom measurements offered, and models in lots of sizes and shapes. Owner Mallorie Dunn says:
“SmartGlamour is for everyone – truly. So why wouldn’t our models represent that visually? On this website, you’ll find people of all shapes, sizes, heights, weights, abilities, ethnicity, age, and identity.
There is not a single person who is not welcome to model for us. We will never crop out our model’s heads, make them model without their glasses, or depict them in a negative, weak, angry, or bored light. Our models are also never, ever photoshopped or airbrushed.”
» Mallorie Dunn
Largest size: Custom measurements
Size chart: None
Price range: Around $95-165
Seattle-based Bawdy Love recently expanded from their searingly-hot lingerie harnesses into full-on swimwear. These custom-made pieces are not only sexy as hell, they’re flexible enough to accommodate changes in weight and body size.
Largest size: 7XL (size 40-42, 70″ bust, 78″ waist, 90″ hips)
Price range: Around $65-95
Activewear brand Superfit Hero, unlike lots of brands that just promise to consider clothing larger plus-size folks, has put their money — and their sizing — where their mouth is. They’re also one of the best at using actual largefat, superfat and infinifat models in both their product photos and marketing.
Shop: Superfit Hero
Largest size: 5XL (60″ chest, 63″ hip) plus custom measurements
Price range: Around $28-65
One of the most socially-conscious lingerie and swimwear brands I’ve come across, Origami Customs makes lingerie designed for all genders. The owner says, “As a Non-Binary Queer Femme with a Transmasculine partner, I care deeply about the needs of the community, which is why I offer completely customizable items for people across the gender spectrum.”
All items are handmade in Montreal and sustainable “slow fashion.” This is a great option for plus-size queer and trans folks.
Shop: Origami Customs
Love Your Peaches
Largest size: 6X (34/36 or 62-70″ bust, 68-76″ hips) plus custom sizing
Price range: Around $45-150
Love Your Peaches is tired of the angst brought on by cookie-cutter clothing. Their mission is to create a stress-free dressing for their customers. If you have special clothing needs or desires… you are welcome here.
Shop: Love Your Peaches
By Ro! Designs
Largest size: 6X (38-40) bust: 64-67 waist: 55-58 hips: 66-70 plus custom
Price range: Around $50-130
Rosaria Vitale is one of the OG fat bikini creators. My own first bikini, bought for my first trip to Hawaii — with a deep blue background and Hawaiian flower design — came from Ro, and she has a small but devoted following.
The best way to access Ro’s work is by joining her public Facebook group, where she posts new items.
Here’s how Ro describes her work:
“Swimsuits and cover-ups for Big, Beautiful, Beach Babes. Original designs, one-of-a-kind, or very limited runs. Bikinis, both low and high rise, crop tops, halter, triangle tops, fatkinis, skirtinis, monokinis, one-pieces and so much more. Made from nylon/lycra spandex, using high-quality threads, elastics, and notions. Double-lined with princess seams and circle skirts. Please be sure to check back often!”
Shop: By Ro! Designs
Largest size: Custom measurements
Price range: Around $10-55
This small-business, “rainbow-flavored” duo Eli and Krista are doing binders right — and gorgeously. Each binder, crop top and sports bra is handmade to custom measurements in a variety of styles and materials. Check out the mermaid scale and cosplay styles!
Largest size: XXXL fits hips up to 70″, plus custom measurements
Price range: Around $75-110
They do not upcharge for larger sizes, or for made-to-order. If you see a pixie skirt you like but it’s two sizes two small you can get a middle layer a different color, making a custom skirt in your size and with that middle layer color shift it is still the standard pixie skirt price!
Platyfly Studios specializes in handcrafted fantasy-inspired clothing and accessories. Mythpunks, cosplayers, reenactors, Pagans, and other fans of fantastical or quirky styles will find just what they are looking for right here. Our sizing is designed to be inclusive, with skirts that go up to a 70″ waistband (and can easily be drafted larger if necessary). We are personally familiar with how difficult it is to find unique, fun clothing in larger sizes, so one of our primary goals with our own clothing line is to do better than the industry standards. Platyfly Studios also enthusiastically welcomes the gender nonconforming/nonbinary and transgender communities. Whatever your body type, gender identity, or gender expression, Platyfly Studios is here to meet your needs!
Here’s how Katt describes her work:
Platyfly Studios is owned and operated in Indianapolis, Indiana. We have been in business since 2017, and are often seen at gaming conventions, Pagan festivals, and many other events where our fellow nerds and fans of whimsy meet. Since the pandemic began, our focus has shifted exclusively to online-only events and transactions. We do look forward to seeing everyone in person again, but only once it is safe to do so.
Shop: Platyfly Studios
Largest size: 6X plus custom measurements
Price range: Around $30-100
eShakti is famous not just for its cute designs and custom measurements, but for the ability to customize the sleeves, neckline and length of their dresses.
As with any custom clothing order, be sure to use current body measurements that are as accurate as possible. eShakti will remake your garment if the fit’s not perfect on the first try.
Largest size: Custom measurements
Price range: Around $58-138
Impish Lee offers beautiful lingerie for all sizes. The site carries bras and lingerie up to a 44J and 59″ waist, and you can easily order a completely custom piece to your measurements as well right through the site. The designs are original and refreshing, and they’ve pulled in some actual plus-size folks as models (primarily Corissa Enneking of Fat Girl Flow).
Here’s a review of Impish Lee’s summer collection over at The Curvy Fashionista.
Shop: Impish Lee
Adelante Shoe Co.
Woman shoe sizes 4 – 14 (custom sizes available)
Men shoe sizes 4 – 17 (custom sizes available)
Price range: Around $125-275
Adelante makes shoes to your measurements. From their site: “Adelante Shoe Co. is built on the theory that people have values and will walk the talk if given the chance. That’s why we handcraft our modern classic shoes from 100% quality leather and choose each price point responsibly. It’s also why we pay our Latin American craftsmen and women enough for themselves and their families to live well — a salary amount they define themselves.
It’s an entirely new social impact model called the Living Well Line, and it’s raising the bar within the social entrepreneurship field. We want you to hold us accountable, so we back our values with full transparency, financial and otherwise. There’s nothing radical about it, just responsible business paying a fair price for work well done.”
Shop: Adelante Shoe Co.
Largest size: Custom sizing on bras (briefs and panties are not inclusive)
Price range: Around $10-105
Shop: Ewa Michalak
Dry Apron Panties
Largest size: 81″ hips
Price range: Around $35
CarolAnn Bauer is doing something to care for very large bodies that no one else is doing: creating panties for bodies with tummies that overlap the pubic area. These unique panties have a panel that helps prevent chafing and skin rashes.
Shop: Dry Apron Panties
Let’s dig deep.
Largest size: 7X 46/48 (75″ bust, 77″ hips)
Price range: Around $20-150
OneStopPlus is one of the classic, mail-order-catalog sources of larger plus-size clothing. Even if you’ve never heard of OneStopPlus, you’ve probably bought something from one of the brands they also own, which include Jessica London, Woman Within, KingSize, Swimsuits for All, and Roaman’s, which we’ve grouped here.
Unlike many brands, OneStopPlus also carries masculine clothing to size 9X. All the sites can be reached from the main Full Beauty site.
Sizes 10 – 44
Price range: Around $69-299
Designer Kenyatta Jones is providing some cute and sassy contemporary pieces for other curvy girls. Kenyatta is all about empowering women to look their best and feel good about themselves at every size. “I want plus-size women to be confident.”
Shop: Bella René
Largest size: 9X
Size chart: On individual items
Price range: Around $45-50
A fun, fabulous, fantastic store for the plus-size shopper! Real sizes, for real women! 0x to 9x, most customizable for no extra fee! Carrying all kinds of women’s clothing and accessories
Sanctuarie offers a really neat feature when ordering swimsuits: You can customize both the top and bottom size for a one-piece suit, so folks who wear a different size on top and bottom can find a suit that actually fits.
Shop: Sanctuarie Designs
Largest size: 60L plus custom measurements
Fitting tips (Size chart is located on each product page)
Price range: Around $37-91
Decent Exposures is all about bras that are actually comfortable. They offer several bra styles and will customize both the size and materials of each bra for a perfect fit that takes factors like armhole size and latex allergies into account. This Seattle-based company also offers in-store fittings.
Shop: Decent Exposures
Largest size: 6X or 38/40 (64-66″ bust, 68-70″ hip)
Price range: Around $70-140
Juno has a reputation for somewhat expensive, but sturdy and high-quality gear. In addition to workout wear, JunoActive carries intimates, swim, casual and outdoor clothing.
Largest size: Made to measure
Size chart: None
Price range: Around $55-650
These stunning, intricate pieces of lingerie are handcrafted in Italy by a designer who makes every pieces to the customer’s measurements.
Shop: Cristina Aielli
On the Plus Side
Largest size: 8X or 46/48 (72-76″ bust, 78-82″ hips)
Price range: Around $59-118
Like OneStopPlus, On the Plus Side focuses on plus-size basics like pants, tops, tunics and activewear. Over 90% of their clothing is made from natural fibers.
Shop: On the Plus Side
Largest size: 10XL (82-84″ chest, 78-80″ waist)
Price range: Around $20-80
Venerable men’s big and tall clothing store KingSize offers more masculine styles in apparel up to 10X.
In Your Pants Intimates
Largest size: 6X (57″ underbust, 80″ bust) plus custom measurements
Size chart on individual items
Price range: Around $25-30
This queer, body-positive lingerie maker offers handmade undies in fun fabrics including Pride and holiday themes.
Largest size: 10XL (65-67″ underbust, 92-103″ overbust)
Price range: Around $10-40
Wilde Mode was created for the founder’s own recovery from mental illness in 2018. In their own words, their “Special designs mean inclusivity, positivity and most of all means having the freedom to be who you truly are, no matter what age, race, colour, shape, size or gender!” Their Comfort Tops™ and other underwear and clothing go up to a 4XL. Also, they have paired with the charities Art Angel, Give and Make Up, and Smalls for All to help spread positivity and love.
Shop: Wilde Mode
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